mcdonald's x monopoly

packaging, illustration

Samurai Burger was making its comeback to McDonald's Singapore for another year, this time round in collaboration with Monopoly. Consumers could get the chance to win the nationwide Monopoly game by purchasing the Samurai Burger Meal.

To promote this, we redesigned Samurai Burgers packaging with a twist. Featuring a samurai character, a series of packaging is launched to mimic a Monopoly board, Chance card, and its currency.