no stranger

advertising, d&adnewblood

This is a student work answering a D&AD New Blood brief back when I was studying my degree. The ask was to explore the context of belonging for Airbnb.

The campaign which I proposed is based on a theory called 'Degree of Separation', where every person in the world are connected only 3.74 people away from each other. By implementing this theory, travellers and hosts may find themselves closer than they thought to be, creating a sense of belonging even before their stay.