creative | advertising. interactive media.
see it before the hipsters
advertising, video content
It’s rare to find someone who has not been to a popular destination like Japan.
We are all familiar with the usual spots – Osaka, Kyoto, Nara.
But the challenge was to turn both Tokushima and Awaji from undiscovered
attractions into must-see stops when visiting Kansai.
Scoot flipped the tables and featured Insta-worthy locations that appeal to hipsters at large,
giving them more reasons to add Kansai to their travel bucket list.
Agency: BLKJ Havas
Client: Scoot
Creative Director(s): Khalid Osman, Lester Lee
Art Director: Cindy Roselina
Copywriter: Lyla Huang
Director: Edward Cryer