cindyroselina

creative | advertising. interactive media.



see it before the hipsters


advertising, video content


It’s rare to find someone who has not been to a popular destination like Japan. We are all familiar with the usual spots – Osaka, Kyoto, Nara. But the challenge was to turn both Tokushima and Awaji from undiscovered attractions into must-see stops when visiting Kansai.

Scoot flipped the tables and featured Insta-worthy locations that appeal to hipsters at large, giving them more reasons to add Kansai to their travel bucket list.

Agency: BLKJ Havas
Client: Scoot
Creative Director(s): Khalid Osman, Lester Lee
Art Director: Cindy Roselina
Copywriter: Lyla Huang
Director: Edward Cryer